Who wouldn't like to hear a success story? I have seen and heard many and now I will tell you mine.I came to realize at a very early age that imagination and creativity are prerequisites for success. In addition, one must be guided by inspiration. My brand is the result of a combination of all three of these. One might ask, what is a brand all about? At first glance, it is about production and sales. But it is more; it is about fantasy, creativity, and dedication. I know that the act of consuming goods is in and of itself art; however, it is a certain artistic endeavor that brings happiness to people. In order to understand business in such a manner, one has to go beyond stereotypes. The first stereotype that I overcame as a young girl was that I could not compete with men. Not only can I, but I deserve to be treated equally to men. The other stereotype I overcame was the myth that beauty is one dimensional and that it is always connected to outward appearance. I prefer to think of beauty as a harmony between what is inside of you and your outward appearance or style. The third stereotype regards consumption. We consume goods on a daily basis and tend to consider it routine. What about pleasure, joy, and affection when it comes to goods? When I decided to create my brand, "DRAGANA", I thought about my customers because I want them to always remember these three powerful features. Finally, my only purpose is to guide you in recognizing the beauty in life, including accessories such as bags or jewelry.